Branding

Monday 6th January

LO: To explore the concept of branding & to create an effective brand image. 

My company name idea is ideal bikes. 

The purpose of my brand is selling affordable, quality mountain bikes. Also All mountain bikes are made from all sustainable materials and no pollution when being made. 

Taggert audience is 14 year olds to 28 years old.

Image result for mountain bike companies logo yetiImage result for mountain bike companies logo diamondback
Related image
Image result for mountain bike companies logo scott








Some simlarites are the colours which vary between white, black and red. Also there fonts are all sans serif which means there all aimed at younger people than older. All there shapes are in square boxes which means there older and are trusted companies. 












Monday 13th January

 Brand Image

L/o; To explore the idea of brand identity & apply it to our logo design.

Personality:caring,honest,charismatic,impatient,kind

apple: overpriced, simple, tech, stylish, advanced, desirable, quality
Disney; fun, expensive, exciting, child friendly, creative, popular
coca cola: tasty, popular, affordable, rich, recyclable, refreshing 




The brand identity can be linked to the advert by the iPhone 11 having duel cameras which shows desire for having the best cameras on there phone and also when face recognition was shown is shows the technology being used. User friendly is that is water proof and can be in a bag and not get damaged. Also is quite popular as a lot of people use it.  

5 words about my brand:
popular
quality
user friendly
teenage friendly 
creative
affordable 
no pollution 

The purpose of my brand is selling affordable, quality mountain bikes. Also All mountain bikes are made from all sustainable materials and no pollution when being made. Also all mountain bikes are user and teenage friendly.  


Monday 20th January

L/O; TO IDENTIFY CONVENTIONS OF LOGO DESIGN & APPLY THEM TO OUR LOGO DESIGN


The purpose of my brand is selling affordable, quality mountain bikes. Also All mountain bikes are made from all sustainable materials and no pollution when being made. Also all mountain bikes are user and teenage friendly. I want my customers to find my brand creative, new and being a trusted company. 

For my first design i used two colours which were black and red. However on my second design i used 3 colours which were blue, black and red. 


The first logo is in a square shape as it follows other conventional logos as well i wanted it to be a trusted company. Also i went with only two colours so it is simple and people can remember it. Also for my second design i went with two colours however i dint to a image as it looked simpler and more clean. However my final design i think is to complicated as there is too many colours and the image is too complicated which would lead to exenpisve printing and harder to remember. However one thing i like about is that is a bit more unique to my other logos. But overall what i think is the best as it is simple and looks clean with limited colours. 





  

Comments

  1. Miss Mac11 January 2020 at 09:02

    Great ideas so far Jay. They are quite complex images though for a logo. Can you simplify it somehow for your next one?

    ReplyDelete

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