Homework

 Task 4 

Personal identity- Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics. Integration and social interaction – the ability for media products to produce a topic of conversation between people.

Information- we normally watch tv and movies and play games to understand and grasp information about what we watching and understand the world around us more.

Entertainment- we watch television and movies to get entertainment out of it and escape the real world through a screen.

 Social interaction- the social Ness we get through watching media and talking about it on social media and gossiping about it.

Task 5

Q.1 why was the lego ad break so successful-  

In Dancing on Ice at 7.27pm on Sunday 9th

February 2014 - five days before the movie

launched - ITV broadcast a world first, an ad

break made entirely out of LEGO. Four familiar and modern UK television ads * – for

the British Heart Foundation, Confused.com,

BT and Premier Inn – were recreated frame by

frame and brick by brick in LEGO.

We suspected that unexpectedly turning peak-time ITV

into LEGO would stimulate a lot of “did you just see that?”

activity on social media, so as the TV ad break was

transmitting, we simultaneously released the break - in

full - on YouTube to ensure those who saw it could share

it.The reaction across social media was immediate and

overwhelming, surpassing anything we’d hoped for, e.g.

the number of #thelegomovie tweets per day increased

fivefold after the break aired.

Nearly 6m people saw The LEGO Movie break live on TV, with an additional 1.1m seeking it out on YouTube within a week

(all of these views were achieved organically with NO paid-for digital optimisation).

By making it a piece of branded entertainment in its own right, over 1 million people actively sought out a 3min 20 sec AD

BREAK and watched it in its entirety. Quite an achievement in a challenging new marketing world where audiences are

doing everything they can to AVOID ads.

The break also captured the imaginations of the press, where it was written about in over 60 different consumer and trade

publications.

Respondents rated it 14% more enjoyable than the

average ad break.

Post-launch tracking showed that The LEGO Movie ad break

influenced an incremental 5% of the opening week’s box office

revenue, returning Warner Bros. £5.96 of ticket sales for every

£1 they spent on the break.

Task 6- 

• Explain how gender is represented in the main film poster- 

he stereotypes for Emmet is, that Emmet is a normal person.

Blue means male can be active like a construction builder.

Masculinity- hair, high-vis jacket.

the stereotypes for Wyld-style is a girl who is most likely to be called an Emo although some of the stereotypes are good.

Blue means that females as passive.

femininity- hair, make up, freckles and lashes.

In the lego movie the gender roles were reversed that also happens in other films like tomb raider and Huger games. 

Stereotypes can sometimes be good because it can make people like younger people look up to the person who is being stereotypes. 

Task 7 

Warner  might realse a video game? 

vertical integration enables a business (like Warner) to maximize the potential of a brand, in this case, Lego. It gives the existing audience new experiences and pleasures outside the film and reaches new audiences, such as non-cinema going video game players (which you got).

With its successful global subculture, due to its vertical integration of games, films, magazines and competitions, the Lego brand can reach out to a larger audience through its range of products.

Task 8 

Mojo is a popular music magazine published monthly in the United Kingdom, initially by Emap, and since January 2008 by Bauer. 

Ofcom is the regulator and competition authority for the UK communications industries. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom works with the Department for Digital, Culture, Media & Sport.

State two generic conventions of music videos

Performance to camera, fast paced editing or setting /location to express meaning

State two forms a music video might take

Performance or Narrative

Which term describes a mixing of styles and genres in a music video?

Hybridity

State how British magazines are globalised

By being owned by international publishers based in the USA and Germany

Explain how Bauer Media is diversified

It owns radio and TV stations as well to spread the risk of just owning 

Task 9 

front cover dominated by images of musicians, style of the magazine reflects the genre of music, the magazine assumes and addresses the audiences' fandom • use of intertextuality in music magazines – e.g. references to other media products.

Task 10 

Task 11 

masthead-the printed matter in a newspaper or periodical that gives the title and details of ownership, advertising rates, and subscription rates

cover lines- A line of text on the front cover of a magazine, briefly describing and promoting the content.

colour pallet- A color palette, in the digital world, refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs.

layout- the way in which the parts of something are arranged or laid out.

mise-en-scene- the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

typography- the style and appearance of printed matter.